For this week, I was the Process lead for our Ideation phase. So, in lieu of my blog, Bob Iger, former CEO of the Walt Disney Company, has some words on Disney fitting to our project.
Tom Kelley captured an idea that resonated with our team's prototyping process incredibly well. He said, "When the project is especially complex, prototyping is a way of making progress when the challenges seem insurmountable." Our ideation session was incredibly productive; we identified that we wanted to frame our solution as a Diversity education mode aimed at bettering Disney+'s LPA's Culture-Diversity performance. However, initially, as we started to bridge the ideation and prototyping process, we were overwhelmed with all of the features we wanted to include. As prototyping progressed, we were able to make steady progress in approaching this complex solution while "building to learn". Our initial prototype sessions were centralized around creating the foundational framework of our platform. We began to approach visualizing this through the use of Figma, a collaborative interface design tool that would allow us to create a mock Disney+ platform. Pr...
The evaluation process was an incredibly productive period, where we gained incredible insights from an outside perspective. Being so up close to our own project, it is easy to overlook its faults or haziness. We have the contextual background of what our goals are to fill in gaps. It was an invaluable process of talking with people who are not working on our project to see the weaknesses or strengths that we may overlook. In this blog, I will outline our process of evaluation preparation and then the evaluation process itself. Our group decided that we wanted to dedicate most of our evaluation process to the time spent on the prototype itself. However, we identified a need for a contextual background to have the correct perspective to approach our prototype with our feedback group. We understood that it is incredibly likely that our feedback group could be consumers of Disney+. Still, our persona encapsulated both a user of Disney+ personally and Disney+ as a parent. To solve this, we...
What Constitutes Great Design In Streaming Services, like Disney+ Disney+ has been something I have been waiting for for a long time. Being a Disney fan, I knew inevitably that I would be a subscriber, regardless of the platform itself. However, I am not above being critical of this service. I do not think that Disney+ is perfect; nor do I think it's terrible. Looking at the blend of all streaming services, that I am familiar with, I think there are multiple features from each that I would sample from to create an ideal state-of-the-art design of a streaming service. I have organized this by identifying design principles and giving explanations of why I think they should be included. 1.Disney+'s Simple, Elegant Interface I read an article discussing Disney+'s purposive choice to keep it tidy and organized. Compared to Netflix, Disney+ does not show all of its content at once. It consolidates its content into separate categories, operating under the assumption that users kno...
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